United Kingdom
United States
All about us
OUR VISION AND MISSION
OUR VISION
To help pets live their most active life, for life
OUR MISSION
To deliver the most life-changing differences to cats & dogs around the world
ABOUT YUMOVE
Founded in the UK in 2006 by pet lovers John Davies and Dr John Howie, YuMOVE’s first product was a solution for pets with itchy skin.
Today, as the UK's no.1 veterinary joint supplement brand,* YuMOVE is better known for its market-leading Joint Care range.
From humble beginnings to the present day, it’s the business’s commitment to scientific research and high-quality ingredients that continues to set it apart from its competitors.
Following impressive growth in the UK, YuMOVE entered the US market in 2019 with a small, remote sales team targeting vet clinics and hospitals. Marketing and D2C teams soon followed, but it was still just the start...
*Kynetec VetTrak January 2024. Sales of YuMOVE branded products through veterinary wholesalers
ABOUT WALKIN' PETS
As part of YuMOVE’s ongoing mission to deliver life-changing differences to cats and dogs around the world, in late 2022, the business aquired Walkin’ Pets – a leading global supplier of pet mobility aids.
Walkin’ Pets offers a complete range of veterinarian-approved mobility products – including wheelchairs and harnesses – that help injured, aging and disabled animals to overcome their physical challenges.
Founded in 2001 by Mark C. Robinson in memory of his dog, Mercedes, Walkin’ Pets has since helped more than 1.85m pets across the world to live the fun-filled lives they deserve.
As one family, we continue to work together to ensure we help as many pets as possible to live their most active lives, for life.
MAKING A DIFFERENCE TO PETS
It’s our mission to make life-changing differences to pets around the world with the help of our high-quality supplements and mobility aids.
We’re uncompromising about raising the bar through our products because we want to provide the best possible outcomes for dogs and their owners everywhere.
Our focus is on delivering scientifically backed, world-leading products that support animals from the tip of their nose to the end of their nail. Our goal is to help more than 5 million pets worldwide by 2025.
And how we reach that goal also matters. As a B Corp registered company, we’re committed to building a better business, producing sustainably made, low-carbon products that benefit pets and people without harming the planet.
We have a job to do, and it’s only just started. Will you join us for the ride?
OUR PRODUCT RANGE
We make and sell high-quality mobility aids, and science-backed supplements that help pets everywhere lead active and fulfilling lives.
MEET THE US LEADERSHIP TEAM
Fiona Hope
CEO
Fiona joined in 2018 after experiencing the brilliance of YuMOVE Joint on her beloved 13-year-old chocolate lab, Pippa.
Warren Rickard
US General Manager
Warren joined our US team in 2023. He’s passionate about senior dogs and has a 10-year-old Shiba Inu called Kuma.
Kenneth Kopp
Head of US eCommerce
Animal lover Kenneth lives on a ranch with cows horses, pigs, emus, chickens and lots of dogs!
Kate Bourne
Head of IT
Kate is an avid walker who loves white cheddar Cheez Its.
Terry MacPherson
Head of Finance
Terry is a huge soccer fan and supports FC Barcelona. Her cat, Casius, is her best friend.
Eric White
Senior Marketing Manager YuMOVE
Eric joined YuMOVE in 2023 and is a dog dad to two rescue pups - Walter and Zoe.
Bethany Keefe
Head of People & Culture
Bethany lives in New Hampshire with her husband Nate, three-year-old Charlotte, and adorable rescue pups Scooby and Cali.
Dan Downs
National Veterinary Sales Manager
Dan is kept busy at home thanks to his wife, three children, black lab, pug, and two cats!
Michael Collins
Supply Chain & Procurement Director
Michael has an eight-year-old Pug, Olive, who can be found rummaging around for food at all times.
Nick Capperella
Marketing Manager
Nick is a dog lover who grew up with Vizslas but is currently owned by his tortico cat Izzy. He's an avid snowboarder and a hard-core Philly sports fan.