All about us



To help pets live their most active life, for life


To deliver the most life-changing differences ​to cats & dogs around the world


Founded in the UK in 2006 by pet lovers John Davies and Dr John Howie, YuMOVE’s first product was a solution for pets with itchy skin.

Today, as the UK's no.1 veterinary joint supplement brand,* YuMOVE is better known for its market-leading Joint Care range.

From humble beginnings to the present day, it’s the business’s commitment to scientific research and high-quality ingredients that continues to set it apart from its competitors.

Following impressive growth in the UK, YuMOVE entered the US market in 2019 with a small, remote sales team targeting vet clinics and hospitals. Marketing and D2C teams soon followed, but it was still just the start...

*Kynetec VetTrak January 2024. Sales of YuMOVE branded products through veterinary wholesalers


As part of YuMOVE’s ongoing mission to deliver life-changing differences ​to cats and dogs around the world, in late 2022, the business aquired Walkin’ Pets – a leading global supplier of pet mobility aids.

Walkin’ Pets offers a complete range of veterinarian-approved mobility products – including wheelchairs and harnesses – that help injured, aging and disabled animals to overcome their physical challenges.

Founded in 2001 by Mark C. Robinson in memory of his dog, Mercedes, Walkin’ Pets has since helped more than 1.85m pets across the world to live the fun-filled lives they deserve.

As one family, we continue to work together to ensure we help as many pets as possible to live their most active lives, for life.


It’s our mission to make life-changing differences to pets around the world with the help of our high-quality supplements and mobility aids.

We’re uncompromising about raising the bar through our products because we want to provide the best possible outcomes for dogs and their owners everywhere.

​​​Our focus is on delivering scientifically backed, world-leading products that support animals from the tip of their nose to the end of their nail. Our goal is to help more than 5 million pets worldwide by 2025.

And how we reach that goal also matters. As a B Corp registered company, we’re committed to building a better business, producing sustainably made, low-carbon products that benefit pets and people without harming the planet.

We have a job to do, and it’s only just started. Will you join us for the ride?


We make and sell high-quality mobility aids, and science-backed supplements that help pets everywhere lead active and fulfilling lives.