Proud to be part of the B Corp pack

Date: February 12, 2024

Proud to be part of the B Corp pack

What is B Corp certification?

B Corp is a global movement using business as a force for good.

To earn B Corp status, a company has to meet the highest social and environmental standards, from operating sustainably to supporting customers and employees.

So we're thrilled to announce that we've achieved B Corp status - joining brands like Patagonia, Ben & Jerry's and Toms, amongst many others - and committing ourselves to making a positive pawprint on pets, people, and the planet.

Doing the right thing was part of our DNA already, but we're going one better with B Corp.




Pets are everything to us. But our B Corp commitments mean digging even deeper to provide the best for our beloved companion animals.

  • Making sure that every one of our products is designed with happiness and health at their heart
  • Sourcing high quality and more sustainable ingredients
  • Enhancing pet wellbeing while nurturing the planet they (and we) love to explore




Our B Corp status means fostering diversity and nurturing the wellbeing of everyone around us. We're creating a healthier and more inclusive environment for our team and colleagues, as well as investing in charity donations and volunteering.

  • Updated hiring approaches and diversity monitoring
  • Employee engagement
  • Strategically targeted charitable giving


From eco-friendly packaging to energy-efficient operations, sustainable ingredients and reducing our carbon emissions - our B Corp status underlines our commitment to a greener, cleaner world.

  • Targeting net zero by 2025
  • Aiming for 70% sustainable manufacturing by 2025
  • We've already reduced emissions by 10% in 2023

Check out our Impact report!

For the full story of how we're leaving a positive pawprint on the world, for pets, people and planet alike, take a look at our brand new Impact Report.